Refusing a brand or a cup of coffee shouldn’t feel harder than watching children buried under rubble.

Yet somehow, it does.

We now live in a nation where people are addicted to brands, where a logo means more than a human life.

In the past two years, Gaza’s cries have grown louder while our empathy has grown quieter. Those who once raised their voices have now gone silent, treating the boycott as a passing trend, something that mattered for a few months back in 2024 and was then conveniently forgotten. Meanwhile, the humanitarian catastrophe in Gaza has only worsened since 2023.

Unfortunately, the world today has chosen comfort over morality, and silence feels easier than standing with the truth. We have seen countless influencers post about Gaza only when there’s nowhere else to turn, nowhere left to hide, when silence becomes too obvious, they suddenly remember their conscience, claiming they too “feel it in their bones.”

These are the educated ignorant, desensitized souls who proudly defend themselves and continue to flaunt Western brands that fund oppression whenever they are asked to boycott Israeli-sponsored merchandise.

They scroll through news feeds filled with images of burning homes, bleeding children, and shattered lives, yet sip imported coffee without a flicker of guilt.

Talking about the importance of boycotting at this point feels like shouting into a void. Anyone who is sensible enough knows why the boycott matters. Yet people chasing brands have become disturbingly numb, scrolling past suffering as if someone’s pain is merely content to consume. It’s heartbreaking to watch how easily people have traded conscience for convenience, how proudly they wear the very names that fund suffering.

Our so-called educated elite, fluent in English, obsessed with Western brands, and proudly detached from humanity, justify their comfort with sugar-coated lies. 

There were countless names that once echoed “Falasteen!” back in 2023, but it started to fade, revealing a complete collapse of their morals and principles.

People like Maria B proved what many elites refuse to believe, that a boycott actually holds power when it’s driven by truth, not trends.

As Gaza bleeds, our own people still post their Starbucks cups and KFC meals, and proudly use brands that support the same hands causing the pain. Their silence isn’t ignorance, it’s a choice. A choice to stay comfortable while children die in hunger. Today it’s Gaza, tomorrow, it could be us praying for the same mercy we refused to show.

This isn’t about the privileged or the poor, it’s for anyone who still believes their existence can make a difference. Because a boycott is not just an act of protest, it’s an act of conscience. Every purchase shows who we truly stand with.